Give Them Discounts for Being a Premium Client
Offer Them Referral Bonuses
to use Google News alerts to keep me informed of relevant news in their industry .
When I come across an interesting article or a new law that has been passed that might impact their business , I will usually forward it along and say , saw this article and thought of you .
This shows that I have gone above and beyond by staying in-tune with their industry and my best attempts to become an expert on their needs , but also that I am thinking of them on a regular basis . You would be surprised that how well this can help communicate with your clients .
When you deliver projects to your clients or keep them informed with monthly reporting , this is a great opportunity to thank them for their business . Doing so at the end of the year as well can also make them feel appreciated .
Give Them Discounts for Being a Premium Client
throws someone else your way , you should give a discount to both clients .
For example , perhaps you offer a $ 25 credit or a 10 % discount on a future invoice to your current client who has referred someone else to you .
When that new person signs on , not only does your current client get a discount , but the new client will get a discount for being a friend of a friend .
This makes both clients feel welcomed at the same time and can lead to a snowball effect with your referral services .
Happy clients who work with you for years doesn ’ t have to be hard to find- just make sure you give them a platinum experience .
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This is a great way to both upsell your existing services and show clients that you appreciate their business . If you have a client , for example , who wants to place an order of a $ 250 monthly retainer or $ 250 package of yours or some other service or benefit , you can tell them that they will receive a 10 % to 15 % discount for ordering a separate minimum amount .
For example , I offer a 10 % off discount to my premium clients who order more than $ 500 worth of work every single month .
This encourages them to come up with enough work where it makes sense for them to give more to me to do , and even though I am giving them a discount for it , I get regular recurring business of higher amounts which means I can work with fewer clients and stay more informed and strengthen that personal relationship with each client .
Offer Them Referral Bonuses
Referrals are a two-way street . If a current client
Laura Pennington is a former inner city teacher and receptionist turned writer and freelance guru . She now helps other new and emerging freelancers make more money in less time at Six Figure Writing Secrets .
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