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Understanding your baby’ s skin:
Why the right nappy matters
Your baby’ s skin is the largest and most delicate organ of their body. It’ s up to 30 % thinner than adult skin, so it’ s more vulnerable to irritation, dryness, and damage from everyday factors such as moisture, friction, and harsh additives. This means that choosing the right nappy for your littly is not just about comfort and convenience; it is an essential part of protecting and nurturing their health.
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Baby skin is especially sensitive during the first few months,” says Diane Obree, Head of Marketing at Huggies SSA.“ It produces less natural oil and has a weaker barrier. And it’ s still developing its immune defences. As a result, it loses moisture faster and is more prone to rashes or irritation if not cared for properly. Nappies play a key role here as they are in direct contact with your baby’ s skin almost 24 hours a day.”
What to look for when choosing a nappy
Softness: Ultra-gentle materials without artificial additives are lighter against the skin and help reduce the risk of irritation. Breathability: Natural fabrics and fibres allow airflow and help to keep skin dry. Dermatological testing: Assures you that the product has been clinically tested for sensitive skin. Absorbency: Fast absorbency prevents prolonged moisture contact that can lead to rashes. Wetness indicators: Alert you to when it’ s time for a change, further reducing the risk of overexposure to dampness.
The small details count, too, says Obree.“ Something as simple as an ultra-soft inner layer made with all-natural additives can mean the difference between healthy, happy skin and the discomfort of irritation.”
Here’ s where the new Huggies Gold Skin Soft nappy range comes in, combining science, care, and everyday practicality. Made with 100 % natural shea butter, the ultra-soft layers of the new and improved nappy absorb in seconds, providing an anti-rash * barrier that keeps your baby comfortable.
www. babysandbeyond. co. za
Parents feel the difference
Lifestyle influencer and proud dad, Moshe Ndiki, says that as a parent, his biggest concern is always his child’ s comfort and wellbeing.“ I love that Huggies Gold Skin Soft combines softness with strength – I know my baby’ s skin is cared for, and I don’ t have to worry about rashes or irritation.”
Combining dermatological science, natural additives, and thoughtful design, Huggies Gold Skin Soft represents a new gold standard in baby care.“ This new and improved range,” says Obree,“ really reflects Huggies’ commitment to being more than just a nappy brand, but a trusted partner in every stage of parenthood,” says Obree.
Find the new Huggies Gold Skin Soft nappies in leading retailers nationwide and online. �
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