I think that it’s so important to use platforms for making
positive change; there are so many different issues in the
world, whether these have arose In the recent years or have
continued on for decades. I want to see progress in working
towards a better world and I want this brand to be a big part of
that. Focussing on causes related directly to women will be our
key priority however great support will still be brought to
issues and charities focussing on other (big and small)
problems.
Our brand will not blend in with other small streetwear brands-
my brand will make an impression on women’s streetwear AND many
different social and environmental issues. It will also be a
platform to educate the young women of today’s society and to
get them more involved in activism which (although it may not
seem like it, to them) will affect their lives directly.
It’s important that each girl knows that our clothing is for
every type of girl and that each girl is unique, talented and
beautiful in their own way. Our brand will also be a platform to
encourage self-love, share life inspiration and to advise the
young women of our future.
In relation to the girls who motivated me to put together this
concept- the girls who love streetwear- I think it’s important
that we separate this label from menswear without compromising
the styles that we offer.
Santoli, J: Tuned 1