Baby Z: FMP 2018 Final Presentation | Seite 5

I think that it’s so important to use platforms for making positive change; there are so many different issues in the world, whether these have arose In the recent years or have continued on for decades. I want to see progress in working towards a better world and I want this brand to be a big part of that. Focussing on causes related directly to women will be our key priority however great support will still be brought to issues and charities focussing on other (big and small) problems. Our brand will not blend in with other small streetwear brands- my brand will make an impression on women’s streetwear AND many different social and environmental issues. It will also be a platform to educate the young women of today’s society and to get them more involved in activism which (although it may not seem like it, to them) will affect their lives directly. It’s important that each girl knows that our clothing is for every type of girl and that each girl is unique, talented and beautiful in their own way. Our brand will also be a platform to encourage self-love, share life inspiration and to advise the young women of our future. In relation to the girls who motivated me to put together this concept- the girls who love streetwear- I think it’s important that we separate this label from menswear without compromising the styles that we offer. Santoli, J: Tuned 1