Baby Z: FMP 2018 Final Presentation | Page 2

CONTENTS
3-6 Introduction 72-74 Sourcing
7-11 SWOT Analysis 75-78 Offline Marketing
12-15 PESTLE Analysis 79-93 Online Marketing
16-20 Customer Profile 94-96 Packaging
21-37 Competitor Shop Report 97 Market Positioning Map
38-51 Trend Analysis 98-118 Look Book & Photoshoot
52-57 Colour Stories 119 Final Evaluation
58-70 Range Plan
71 Critical Path