Although Hannah’s income may not
necessarily
be
disposable,
financial liquidity is the case
due to her student loan and part-
time job income.
Hannah is an Early Adopter: she is
part of the category of the second
fastest
people
to
adopt
innovations. These people are more
socially forward and more discrete
in adoption choices than those who
are the first to adopt an
innovation.
Nnoodle: Streetwear
Even though she likes to stay on-
trend, she won’t give in to
wearing
something
she’s
not
totally keen on just because it’s
part of the ‘hype’.