social
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Feminism- the feminist movement is
soaring and more and more young
women
are
getting
themselves
involved and are fighting for
their rights; this will impact how
people
(especially
feminists)
perceive my brand
Young people are getting more
involved in activism and want to
make change- a brand who supports
charities and encourages positive
change will appeal
Society is rapidly becoming more
and more accepting of those from
all different backgrounds and
lifestyles- everyone is being more
themselves
technological
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Social media is still adapting and
more and more tools are becoming
available for use
Nearly everybody of a decent age uses
some type of digital technology and a
lot of these offer social networking-
this is greatly beneficial for brands
looking to reach their ma rket and
spread the word about their brand
E-commerce tools like online shopping
,click & collect & being able to shop
on things like Instagram are becoming
more advanced- online shopping is
becoming
easier,
faster,
more
accessible
Payment methods like Apple Pay and
Contactless cards are speeding up the
shopping process in-store- people are
buying more at the tap of a card