Originally, stated in my project proposal, I was planning on creating a digital magazine on Joomag
for all my Marketing content, and a physical book containing all my Buying work. After receiving some
initial feedback, I decided to condense my work and create everything in a Joomag as opposed to
having two separate final pieces. Looking back at this decision now, I can say that I was pleased
that I kept it all in one media; this is because creating two would have been much more time
consuming, complicated and would have caused me some more stress. I also can say that I’m pleased
with how my Buying work looked in a digital format and that creating a physical book would have only
been beneficial for putting in fabric samples and components.
When I began my project, my original idea was streetwear clothing for girls and girls who preferred
to wear men’s clothing. As I developed my idea and began carrying out some research, my idea began
to evolve- my brand was still mainly catered for those girls, but I wanted to make it a brand that
every girl could love and get involved with, no matter their background, fashion sense or lifestyle.
Overall, I’m pleased with my project and how my idea altered into a concept which supports this
generation’s female community. After evaluating my positive