To start off, I’ll say that I thoroughly enjoyed this major project- although I had some difficulty
coming up with an initial business idea, I was pleased with the one I chose, and I was happy and
excited to be working on a concept which I was passionate about and that I wanted to take further.
Throughout this project, I discovered that there were so many more paths that my idea could take and
how relevant the context was today.
Personally, I feel that my understanding of the concept and how it has affected women today was
strong- this came from a combination of my first-hand experiences, speaking to other women, reading
blog posts and following influential social media accounts and looking at the fashion industry itself
today. These factors helped me to pull together a detailed, direct and relevant marketing strategy,
along with a customer profile.
I feel that my photoshoots went particularly well and captured the type of images that I had in mind-
almost natural, comfortable and real photos of my models. I was pleased with my mini-look book, which
told the background and story of each girl, because I’d finally come to the perfect layout after a
long time of playing around with image sizes, shapes and fonts.
I’m pleased with my look book because I think my target customer would feel more related when looking
at it and therefore might feel much closer and connected with the brand.
Another thing I feel went well was my on-going planning and weekly reflections (my SMART target
sheets). I’ve had issues, in the past, of forgetting to fill them in until weeks later- this caused
my tasks to become very unorganised and gave me no structure for the completion of my work. This also
meant that I wasn’t analysing the good and bad points of my week, understanding how I could improve
in the next week and not keeping track of tasks that I did not get time to complete. During this
project I was reflecting ritually to avoid all those things and it really did help me.