Business Brand Buzz (quiz) began with a crossword with logos and jumbled words given as clues. Round 2 had questions regarding parent companies & taglines. It concluded with a rapid ?re round.
The contestants had to make a product for the summer using basic essentials Bom stalls, market it with advice Bom research agencies and sell it to the volunteers who posed as customers.
Groups were to make a common print ad, tagline and stDategE to sell tlo unrelated products (Eg: shampoo and chips) using Guerilla Marketing Techniques.
Organisers: Kushali Agarlal, KirYhi Abburi and Akansha Prakash