AWO 2021 Annual Report | Page 10

TELLING OUR INDUSTRY ’ S POSITIVE STORY

TELLING OUR INDUSTRY ’ S POSITIVE STORY

■ Updated the Economic Contribution of the U . S . Tugboat , Towboat and Barge Industry study highlighting our industry ’ s economic and employment impact .
■ Developed the first five in a series of state one-pagers and other resources to educate federal and state legislators .
■ Secured production of an episode on inland waterways transport for National Geographic series on high-stakes , challenging jobs .
■ Produced videos to educate the public on the industry ’ s environmental , economic and security contributions and encourage member engagement in AWO advocacy .
■ Placed op-eds expanding reader audiences and educating the public on critical industry priorities .
■ Secured print and radio interviews with AWO leadership , further establishing AWO as a go-to resource for media .
■ Secured speaking engagements for President & CEO to highlight industry ’ s contributions to America ’ s economy and security .
■ Made strategic use of social media across Twitter , Facebook , LinkedIn and Instagram , continually posting on a broad range of topics .
6 THE AMERICAN WATERWAYS OPERATORS