Avenir January 2017 Special Eition | Página 5

actual product superiority over market competitors. And this is hurting apple. Steve Jobs was able to take a small startup company become one of the most valuable companies in the world in just 4 decades. So why is the apple board not following steve jobs’ teachings? Simple: all the big brands in the world right now are capitalist, like the majority of countries. Like Apple Financial profit is always the priority. If you don’t believe me, the just download any software update from any company and you’ll realise that just after it is released, it will be full of bugs and glitches. Why? Because big companies don’t want to spend capital on debugging their products, bu