Avenir January 2017 Special Eition | Page 4

teraflops as the a10, proving how these names are just cheeky Apple campaigns to try to convince you into buy their products. The thing that worries me the most though is not Apple products not changing, but the fact the cupertino firm is falling behind to other big mobile manufacturers( Apple doesn't even have the new samsung galaxy note explosion feature!!). Brands like Chao Mi and Oneplus, are manufacturing, more powerful and cheaper phones that can easily dethrone the iphones. The oneplus 3, has twice the graphic power, has a 4k led screen and a processor that can run up to 4 times as faster. So why does the iphone still sell better: IOS. IOS is the current operative system on the iphone and it boasts a more secure and smooth experience, something that the more vulnerable Android OS lacks. This is the only reason Apple iphone sales are still leading the way in first world countries. However this is soon to change. Google, the developers of Android OS announced at this year’s Mobile world Congress in Barcelona, that they were planning on investing 500 billion dollars over the next 2 years on Android OS alone, in order to make it become the first mobile OS. And when that happens Apple are going down. But apple can avoid this. As I have already stated, the main issue is that apple are no longer innovating, mainly because they no longer have that `steve Jobs´ figure, that formulates insane ideas and then insists with them until he sees them fulfilled. An even bigger issue, is that Steve Jobs´ ideas, are not being followed and financial success are being prioritised over the