AVANTI MODA AVANTI MODA February 2018 | Page 43

The ART of the

How one girl's passion for collecting old clothes turned into a thriving upscale resale clothing business.

DETROIT FASHION STYLIST Emily Bernstein

RESELL

43

For some people, sorting thru racks of old clothes at their favorite thrift store in the hopes of finding a cheap dress to wear to something, such as a dreaded bridal shower or office party, is nothing more than a savvy way to save money on something that they really didn’t want to have to buy in the first place. But for others, it is more like an exciting excavation for buried treasure. No one knows this better than entrepreneur Emily Bernstein, founder of the Velvet Tower, an upscale Vintage fashion locator service and boutique in Detroit, Michigan. She is single-handedly reinventing the way people shop for Vintage clothing in what has traditionally been a low end thrift store/garage sale styled retail model. (Continued... )