AVANTI MODA AVANTI MODA February 2018 | Page 42

(Continued) Shinola, founded just six years ago, is possibly the most prominent

example of the popularity of Detroit as a brand. The company displays "Detroit" on

all its products, which they sell from more than 20 stores in every corner of the United

States. Other fashion companies have capitalized on the Detroit brand, such as local

apparel companies like Detroit Is The New Black, Detroit VS Everybody, and Detroit

Hustles Harder. If things continue to gain momentum heading into the New Year, the

opportunity for Detroit to develop into a major fashion center for clothing design and

manufacturing is huge. Stay Tuned!

(Pictures from page 39) 1. The Joe Louis Fist 2. Spirit Of Detroit Statue 3. One of the many hand-painted murals in Detroit's Eastern Market 4. Shed #5 in Detroit's Eastern Market 5. World-famous Cafe D'Mongo's Speakeasy 6. The new Little Ceasar's Arena, Home of the Detroit Pistons & Red Wings 7. Handlebars bicycle bar, one of Detroit's innovative new businesses 8. One of the many participants in Detroit's weekly Slow Roll bicycle cruise 9. Detroit's famed Lafayette & American Coney Island restaurants 10. Detroit's famous Coney Island Hot Dogs

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