AV News 195 - February 2014
The Role Of Modern TV In Programme Making In AV
I think it fair to say that acceptable and expected standards in modern AVs
have in many ways largely been set and honed by the best of modern TV.
Equally it needs to be said that contrary to some areas of popular opinion,
(especially among 'Techies), that high quality programmes are not just about
expensive and cutting-edge broadcast technology and equipment.
Fundamentally it's about the Programme Maker, professional or amateur,
having learnt the skills, language and good practice derived from the best of
programme making.
I have been reminded of this time and again as a member of the RPS Multi
Media and Narrative Panel, where many producers have simply not taken the
time to learn the basic craft of programme making. Potentially good programme
ideas have been ruined by far too many narrations poorly delivered. You don't
have to do it yourself. Why not make contact with a local Am-Dram group where
you can probably discover a good 'voice'. Alternatively why not use 'vox pops'
and bring more colour and variety to your programmes? If you are not very
musical - then collaborate with someone who is - there has to be life beyond
the ubiquitous 'Pan Pipes' and heavy well-known 'good' music. A well
conceived and constructed soundtrack makes up at least 50% of a successful
AV. And if you're thinking of creative possibilities, look no further than the
soundtrack in your programme - yet sadly still largely neglected by so many
producers.
Some 'Golden' Rules
In my view there are (as few as) half a dozen fundamental principles that
need to be observed in programme making at all levels.
1. First, it's essential to start with a good do-able idea - and in AV the World
is literally your oyster. Go to any AV Show or Festival and see for yourself.
Having said that, probably the most difficult area is humour. But if you want
to see an outstanding example look at the work of the late Val Rawlins and
'The Pleasures and the Pitfalls' - (of wine-making).
2. Second, develop a clear structure for your programme. As a simple rule of
thumb - at all points in the planning process ask yourself:
What am I trying to SAY?
HOW am I going to SAY it?
(and a chastening supplementary question: Is it worth saying anyway?)
3. In addition to the usual components in Photography of:
LIGHT, SHADE, COLOUR, CONTRAST & FORM, metaphorically these
words also fit programme-making with two extras: PACE & TIMING.
4. Be sensitive to sound and the crucial part it plays in programme making.
A well constructed sound track will support or act as a counterpoint to the
visuals.
Sound can also create atmosphere or mood. The main ingredients of a
soundtrack are usually music, the human voice (either as Narration or 'Vox
Pops'), sound effects and last but not least, ambient sound or even on
occasion, silence.
Page 6