AV News 186 - November 2011
The name 'Multimedia & Narrative', shows a combination of process/delivery
as well as content. 'Narrative' in the title is important as it emphasises the
universal storytelling element of all sectors under this umbrella.
Within the umbrella of Multimedia & Narrative, an application will consist
predominantly of the candidate's own images, alongside the potential use of
third party images. Sometimes there appears to be a culture that places too
great an emphasis on looking at the quality of individual images rather than
considering a body of work as a whole: there is a need to acquire a new
understanding and to embrace new ideas and ways of looking at work.
Candidates should navigate meaning and concentrate on the interpretation of
images within their context. This could provide a new interpretation of
previous work, a creative reworking, or a repurposing of content - not just
copying photographs but bringing new and different value to original
photography.
At Licentiateship level there is no requirement for a statement of intent.
However, copyright ownership, target audience and the nature of any
collaboration should be stated on the application form. (See sections 2 to 4 in
the following 'Statement of Intent' for guidance.)
The statement at Associate and Fellowship level will include a clear
explanation of how the project was conceived, an indication of the work's
intellectual content and creative input and decisions made in the formation of
the work. The identification وH \