To provide detailed information regarding the major factors such as drivers, restraints,
opportunities, and industry-specific challenges influencing the growth of the augmented reality
automotive market
To analyze and forecast the augmented reality automotive market and forecast the market size,
by volume and value, based on function, sensor technology, display technology, electric vehicle,
level of autonomous driving, vehicle type, and region
To forecast the market size, by volume and value, of the augmented reality automotive market
for four regions, namely, North America, Europe, Asia-Oceania, and the Rest of the World (RoW)
To track and analyze competitive developments such as joint ventures, mergers & acquisitions,
new product development, and expansions in the augmented reality automotive market
“Sensor fusion to be the largest segment of the augmented reality automotive market, by
sensor technology”
The sensor fusion technology is a key enabler to the optimum functioning of the AR HUD. In the near
future, a connected vehicle will assist the driver with more real-time functions. Real-time functions will
require high accuracy and precision to assist a driver in making informed decisions about the dynamic
external environment of the car. Government legislation will also act as a catalyst and drive the market
for sensor fusion technology in commercial vehicle AR HUD.
“North America to be the largest regional market for augmented reality automotive market”
North America comprises Canada, Mexico, and the U.S. The U.S. is a hub for vehicle production and
sales. The demand for advanced automotive technology such as AR HUD is directly linked to the demand
and production of luxury and premium vehicles in this region. Canada is also witnessing a growing
consumer demand for advanced automotive electronics in the cockpit.
The augmented reality automotive market is dominated by a few global AR HUD system suppliers and
comprises several regional players. Some of the key AR HUD suppliers operating in the market are
Continental AG (Germany), Visteon Corporation (U.S.), Panasonic Corporation (Japan), and Harman
International Industries Inc. (U.S.).
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