Augmented Reality Automotive Market worth 6.79 Billion USD by 2025
The report "Augmented Reality Automotive Market by Function (AR HUD Navigation, AR HUD ACC, AR
HUD LDW & Advanced AR HUD), Sensor Technology, Display Technology, Level of Autonomous Driving,
Electric Vehicle, Vehicle Type, and Region - Global Forecast to 2025", The augmented reality automotive
market is projected to grow at a CAGR of 17.60% during the forecast period, to reach a market size of
USD 6.79 Billion by 2025. The market is driven by factors such as increasing demand for in-vehicle safety
features, adoption of advanced driver assistance systems by OEMs, and the progress toward developing
semi-autonomous and autonomous vehicles.
Browse 95 Market Data Tables and 62 Figures spread through 184 Pages and in-depth TOC
on "Augmented Reality Automotive Market
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“Advanced augmented reality head-up display to be the largest segment of the augmented
reality automotive market, by function”
With advanced driver assistance systems (ADAS) becoming a standard in high-end cars, OEMs are
focusing on developing low-cost systems for mid-sized and economical cars. Premium vehicles with
ADAS features use advanced sensing technology. The advanced AR HUD integrates multiple ADAS
functions to provide information in the driver’s line of sight. The anticipated market for autonomous
vehicles is projected to drive the demand for advanced AR HUD. A passenger inside an autonomous
vehicle can monitor various functions and the vehicle’s external environment on the AR HUD. The AR
HUD thus ensures a safer and more comfortable driving experience.
Objectives of the Report
To define, describe, and project the augmented reality automotive market (2018–2025), in
terms of volume (‘000 units) and value (USD million/billion)