The new NNG headquarters in Budapest will accommodate the company’ s expanding roster of experts in software development.
technology company with vast experience on the Consumer Electronics side, with an emphasis on smartphone applications,” says Nardulli.“ Secondly, our ability to utilize any map data from as many as 33 vendors around the world provides our automotive partners with total flexibility and vastly reduced costs as they roll out global solutions.”
Aside from long experience in the developed markets of the world, expert navigation solutions adapted to the distinctiveness of different cultures and road systems have generated NNG success stories in the emerging markets, including China, India and Russia. The company recently partnered with the Russian automotive aftermarket provider, STOPOL Group, and Russian handset manufacturer Explay to great success. Moreover, NNG’ s cooperation with India-based Ayana Navigation Solutions( ANS) enabled the launch of the ANS Navigator App for iPhone in India. All of the local software versions that NNG has provided for its partners are designed to deliver a set of advanced, location-specific features within an easy to learn interface; the latter being of major importance in India, a country that is still new to navigation and its usage. Some of NNG’ s most popular regional features include Point Addressing for the non-linear Russian address system, Natural Guidance that includes road markers such as traffic lights and bridges into the voice directions of the GPS, and highway service information in China.
In order to react quickly to local market demands NNG is rapidly expanding its global footprint and is delivering locallyaware navigation solutions from eight company branches.“ Our recent office openings in China and India underscore our dedication to the emerging markets, and provide our local partners with fine-tuned and precise software that guarantees the success of their products,” says Balogh. With Asian markets playing a major role for NNG, the company is currently working on Japanese and South Korean navigation solutions as its next step in the globalization strategy.
Relevant across all industries and developed in parallel to NNG’ s navigation solutions is the company’ s Web Services portal Naviextras. com.“ As early as 2008, we recognized that an endto-end solution would be key to meeting consumer expectations for fresh content and connected features – not just during the initial use of the device but throughout its lifespan,” says Balogh. Naviextras. com offers map and content updates to millions of users, providing support for more than 5,000 device models around the world. In the first half of 2012, Naviextras. com posted a 102 % increase in revenue compared to the same period in 2011.“ Within a short amount of time we’ ve experienced a dramatic rise in demand from car makers for fresh content and services to make their infotainment solutions not only meaningful for two years, but for the next ten years also. Our OEM-grade white-label portal is able to address those needs in a precise manner.”
In order to keep innovating and delivering the highest quality navigation solutions to its partners, NNG continues to focus its attention on targeting and employing the most talented and bestin-class software developers in Hungary.
NNG staff grew by 30 % to 400 in 2012, justifying the move to a bigger headquarters building that immediately won the“ 2012 Office of the Year” title in Hungary. The company expects to hire another 60 of the most qualified and talented software developers and programmers by the end of 2013. AI
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