Automotive Business Review September | Page 67

Willard Batteries Thinks Pink Willard Batteries’ has produced a limited edition Pink Battery range. These will be available for sale at selected retail outlets and a portion of the proceeds will be donated to Breast Cancer Community Carer, PinkDrive. Members of the trade who find Pink Batteries amongst their deliveries can win a Pink Surprise, and their customers who buy a Pink Willard battery are encouraged to upload a picture of themselves and their purchase to Willard’s Facebook page to stand a chance of winning a mobile phone. Willard Batteries has a well documented legacy when it comes to its social responsibilities, and this latest involvement with PinkDrive is a further example of Willard’s ongoing quest to remain South Africa’s best liked battery brand. TM