Automotive Business Review September | Page 53

Customer C.A.R.E. by Dr Trilogy | sponsored by Federal-Mogul  Nothing’s Going to Change My World (Across the Universe) …… The Beatles Use this technique to stay cool in stressful situations Whatever Gets You Through the Night …… John Lennon We are all different, so use techniques that work for you to reverse the years of negative brainwashing – start using your MIND POWER I’m Free …… The Who Set yourself free from your EGO (Freud)and respond positively to negative situations and negative people – be prepared to risk your ego, and to do things out of love, not fear or duty Don’t Let Me Down …… The Beatles The Trilogy of Woe – Indifference, Broken Promises, NO C.A.R.E. – your customer is pleading that you not do this: “Don’t Let Me Down!” Here Comes the Sun …… The Beatles Customer C.A.R.E. is a science, but it has to be approached with emotion – when you see your customer entering your shop, both literally and figuratively, you must sing “Here Comes the Sun” Unchain My Heart …… Joe Cocker Throw away the shackles of your environment, throw away the shackles of your prejudices, throw away the shackles of convention and peer pressure – see the true meaning of life! And finally, three extremely relevant quotes which I have held back for now, and which encapsulate all that we have been saying. Read them, cogitate, and come to the right conclusions: “The aim of all legitimate business is service for profit, at a risk” “A government that robs Peter to pay Paul can always depend on the support of Paul” “ Bureaucracy is a giant mechanism operated by pygmies” ™ Our latest catalogues are available online and in print, from distributors. Contact Federal-Mogul Motorparts • Customercare: 0800 555 832 www.facebook.com/FerodoSouthAfrica @ FerodoBrakes