Automotive Business Review September | Page 52

Customer C.A.R.E. by Dr Trilogy Module | sponsored by Federal-Mogul Fifty Nine – Summary In Module Fifty Eight we wrapped up the Trilogy Customer C.A.R.E. Programme, with useful slogans and affirmations. With this final module, we have completed 58 modules, designed to be tackled and reviewed on a weekly basis, which effectively means it is a one year programme, and a bit. With this intense focus on customer care over the course of a year, most people should come out of this programme with a new understanding of the importance of customer c.a.r.e, and in addition and critically, the emotional and intellectual understanding that C.A.R.E. means CUSTOMERS ARE REALLY EVERYTHING! A nd of course, customer care is not a course that you attend and that’s that. You need to continually think about it and to continually reinforce the concepts. So from next week, we are going to look at real life scenarios, and to judge some companies and their representatives’ performance against the mirror image of customer c.a.r.e., as discussed in module fifty three. But before that, one indulgence please. I am a child of the sixties, and I grew up on hit parades, so I have compiled a Trilogy Top Ten Customer C.A.R.E. hit parade, the songs of which come mainly from that era, and of course the Beatles predominate! Here it is: I Can’t Get No Satisfaction …… The Rolling Stones Your ultimate customer must never sing this There’s No Business Like “Oh” Business ……. Various Artists Business is good, it is necessary, and it is a significant part of the Trilogy Truths Even the Bad Times are Good …… The Tremeloes Think positively, even in the bad times – always try to wear your yellow hat (de Bono), because it is good for your psychological balance All You Need is Love …… The Beatles The best way to avoid discrimination, and to stop your body language from being negative, is to love what you’re doing – so say yes to oxytocin TOP ENGINE EXPERT EVERY BEARING YOU NEED THE BEST YOU CAN GET GIVES YOU MORE  PERFORMS UNDER PRESSURE