Automotive Business Review February 2015 | Page 63
Branding Beat
Audi’s sightscreen signage
➲ Centurion took first prize
➲ Port Elizabeth came in third
➲ Cape Town was second best
➲ However, the Centurion sight screen refused to play ball on
the third day
even the scoreboards are sponsored
➲ Centurion was where the Proteas won big
➲ Cape Town: Windies on the way to another big loss
➲ Port Elizabeth: where the rain gods won
➲ And finally some glamour: the Audi girls attracted a lot of attention
| words in action
outside the gates in Port Elizabeth
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FEBRUARY 2015