August Gold Star Sales 1 | Page 4

Five Non-Negotiable Standards On July 11, the updated Five Non-Negotiable Standards were rolled out. These non negotiable standards reflect what is required of every customer interaction in our current business environment. 1) All employees must engage with the customer to build a non-business rapport throughout the whole selling process. (Opening through Closing) 2) All selling employees must demonstrate the best products to most satisfy the customer’s needs. 3) All selling employees must present and suggest appropriate accessories that are complimentary to the main purchase. 4) All selling employees must provide 100% presentation for all benefits of optional ancillary products to every customer. 5) All employees must highlight the benefits and rewards of the referral program with every customer interaction. 3