August Gold Star Sales 1 | Page 3

Hopes & Dreams Did You Know? Turning shoppers into buyers is your priority. But of course, that goes without saying. But what should not go without saying if your shopper is hesitant about purchasing? It’s a simple question. Ask that shopper, What Would It Take to Earn Your Business Today? You need to know this information. Frankly, there’s a very good chance you can overcome whatever objection they may give you. Hopes & Dreams…. Depending on the reason, you may need approval from your Sales Manager or an Area Manager. Both of which are more than happy to hear your request and assist whenever and however possible. How can you, as their Sales Expert, help relieve some of that stress? Well, you can make sure you are demonstrating the best products for them and their needs. So next time, if a customer is headed out your doors without their hopes & dreams fulfilled, ask them what it would take to make them come true! Shopping can be stressful, especially shopping for big purchases. Sofas, mattresses, dining room tables are all purchases that require the customer to invest time and money. How do you do that? Ask Questions. Probing will give you details regarding what would work best for your customer. Ask them if they are buying for value, style, durability. Ask them if they are going to use the merchandise with the whole family, just their spouse, or all by themselves. Ask them about their current setup in the room that the new merchandise will be in. All these questions will help you make the customer feel like you are truly interested in making sure their purchase works for them. Demonstrate the products that best match their needs. And before you know it, you’ll be at or above goal! Happy Selling! 2