amplify your community marketing
11 Expert Tips for Social Media Marketing Success
BY ASHLEY TYNDALL
Even if you have a great social media strategy and a lot of followers , there are always new things to try to improve your property ’ s online presence to double your growth , increase form submissions , and ultimately add to your bottom line .
Social media is critical to attracting and engaging with residents . There ’ s no ifs , ands , or buts about it — your residents are actively online , using multiple social media platforms .
With more and more businesses shifting their marketing budgets and ad dollars to the web , developing a social media strategy is more important than ever . It ’ s no longer enough just to set up your accounts and schedule a few haphazard posts a couple of times per month .
Social media presents many opportunities for apartment marketing . So , how can you leverage today ’ s powerful platforms and online communities to achieve your property goals ?
We ’ ve outlined 11 best practices our multifamily marketing agency has learned over the years :
1 . Identify Your Apartment Marketing Goals
In our experience , many multifamily professionals are on social media , but they likely do not have set goals around their activity or track any key performance indicators ( KPIs ). For most property managers , KPIs like occupancy rate and turnover are crucial , but it ’ s important to dive deeper to think about how your online platforms impact those KPIs to determine campaign goals . For example , if your biggest priority is to increase apartment lease-ups , we recommend leveraging social media advertising to boost content to the right audience .
2 . Determine Your Social Media Strategy
Each part of your apartment marketing strategy should fit together into one cohesive piece . Your website , social media presence , user experience , and customer experience should operate in harmony . After all , you do not want to create a content sharing calendar only to realize your blog has not been updated in three years !
Start by thinking about your buyer personas : their wants , needs , careers , lifestyles , and what they look for in an apartment community . The reason we create personas or join conversations is so we can get to know the people we are marketing to . When you know what ’ s important to your renters , you can serve them better than anyone else .
24 | TRENDS AUGUST 2021 www . aamdhq . org