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Film 4: Summer 2015
Track: Bonobo - Ten Tigers
Film4 undoubtedly creates great visual pieces, this showing off their eclectic summer selection. The thing that I love is the how the music is fitted so well with the visual clips. The track itself is beautifully crafted with a sleek feel and twinkly touches. The harmony and timing between film clip and track is perfected as shown with the blink of Audrey Hepburn's eye and Sadie Frost's scream.
Giffgaff: Hey You
Track: Little Comets - Dancing Song
The still fairly new kids on the block, mobile network Giffgaff is one of my favourite brands. They take quirky personality in business to a whole new level. This is reflected in their new campaign which is pretty much out of this world when it comes to advertising. What's even more respectable is the fact that they've ditched advertising agencies who had limitations when it came to creativity, and they're now doing things themselves. This commercial has direct speech to the viewer, well thought out and ruddy well created graphic effects, humour and overall is just an entertaining watch. The music pairs well having a fun attitude, and upbeat catchy sound. They've got the perfect balance between grabbing the attention of the current youth as well as appealing to anyone with a personality!