Association Insight International & European 1 | Page 58

Association Success Story
“Chasing the Dark” - A 24 Hour Global Physical
& Virtual Improvisational Event of ILDA
Organisation:

Categories:

International Association of Lighting Designers(IALD)

Events
Marketing
Social Media

Organisation and Membership Profile:
Membership encompasses practicing architectural lighting designers, students, educators and those
interested in light and lighting.
Member Geography:
Number of Members:
Organisation location:

43 countries
1054
HQ in Chicago, Illinois, USA; with part-time staff in Europe and Asia

Lead Contact:
Position:
Project team:

Jennifer Jones, CAE
Director, Integrated Communications + Technology
Emma Cogswell, UK Projects Manager;
Kelly Ashmore; Jess Burke; Courtney Cebula

Project Dates:
A 24 hour event:
From: 14th November 2013, Sydney, Australia
To:
14th November 2013, Seattle, Washington, USA

Aims and Objectives:
IALD’s Chase the Dark event is designed to raise the profile of the architectural lighting design profession and
demonstrate the power of light to transform urban areas.

Introduction:
The International Association of Lighting Designers (IALD) in cooperation with acdc LED Ltd. “Chased the
Dark” across the globe on 14 November 2013, with a series of temporary lighting installations demonstrating
the power of light in urban communities.

Background:
Over the course of 24 hours, architectural lighting designers from eight countries in eight time zones created
improvisational lighting scenes using small LED-light ice-cubes, captured the scenes on camera, and uploaded
the images to Twitter using the hashtag #IALDchasedark