AsiaNews Magazine Jan10-16,2014 ( Jan 1-7,2014) | Page 65

COVER STORY January 10-16, 2014 Will travel, get new face LEE WOO-YOUNG The Korea Herald Seoul A Chinese woman entered Dr. Park Plastic Surgery in the “beauty Mecca” of Gangnam, known for its cluster of plastic surgery clinics, as the first patient on a Friday morning. She and her two friends were greeted by a Chinese staff interpreter in the lobby. An hour later, a second set of patients—a father and a daughter from Kazakhstan—came in, and were escorted by a staff interpreter who speaks Russian to examination rooms for a checkup. On one side of the wall in the lobby hang four plastic boards on which the curriculum vitae of the clinic’s doctor is written in Chinese, Japanese, Russian and Mongolian— the four major foreign languages of patients who frequent the clinic. “Thirty per cent of the patients at the clinic are foreigners, coming from China, Japan, Russia, Mongolia, Kazakhstan and Kyrgyzstan,” said Park Jae-woo, a doctor at the clinic, in an interview with The Korea Herald. More foreigners fly to Korea to enhance their looks every year. Their numbers have been growing, with an average annual rate of increase of 75.6 per cent from 2009 to 2012, the highest among medical specialties, according to the Korea Health Industry Development Institute’s data on foreign patients. The number of plastic surgery patients showed a dramatic jump from 2,851 in 2009 to 15,428 in 2012. “Korean cosmetic surgery is among the best in the world … Many wealthy people are coming to Korea for cosmetic procedures and other people with average incomes are hoping they’ll be able to visit the country for cosmetic surgery in the future,” said the Chinese woman at Dr. Park Plastic Surgery through a Chinese interpreter. She wished to remain anonymous. According to the Chinese interpreter, most of the patients at the clinic are high-profile people in their country, including congressmen, high ranking government officials and CEOs. Doctors said that several factors that attract them to the Far Eastern country is the improved national image of Korea, combined with the immaculate appearances of Korean celebrities on dramas. “They want a sort of likeness (to Korean stars),” said Park.