Asian Diver and Scuba Diver No. 2/2016 Volume 141 | Page 5

ADEX 2016 ENTERTAIN, EDUCATE, ENGAGE LEARN • When it comes to providing our readers with vital information, we always turn to the experts, who impart their insight and knowledge on a range of oceanic subjects • Every day we learn something new about the dive industry – how it changes, survives and thrives. We seek new gaps in the market to create unique ideas to sup port the industry – take a look at the Scuba360 Business Forum as an example LEAD • Through our unique creations, we aim to fill the gaps in the diving industry – finding undiscovered dive sites, connecting you with operators and running large events • Helping the dive industry grow, we are constantly adapting to the market and seeking ways to reward divers for their contributions – check out www.uw360.asia to see how you can benefit from becoming a free Diveaholic member ADEX CHINA BEIJING 2016 INSPIRE 2–4 SEPTEMBER • Showcasing the work of the biggest names in the industry, to inspire everyone with a connection to the ocean • ADEX hosts some of the most inspirational speakers in the business, groundbreaking films, and photography • On www.uw360.asia, we’re promoting ocean related work from all kinds of people HISTORY • Discover diving’s rich history, from Asian Diver’s “History” section, to “Throwback Thursday” on www.uw360.asia • We reveal the sport’s pioneers and innovators, celebrating the roots of the exploration of the deep PROMOTE • Through our media and events, we make sense of the world of diving and turn it into something accessible to everyone • We aim to turn non-divers into divers by creating irresistible content and hosting activities at ADEX that benefit the scuba diving industry TEAMWORK • Supporting the dive industry is not something one can do alone. To help the diving industry in Asia-Pacific, we formed the Beyond Ocean Network (BON), which is growing and uniting the scubaverse by bringing together the region’s major events 10 ASIA DIVE EXPO 2016 Dedicated to Seahorses BEIJING DIVE EXPO