Asia-Pacific Broadcasting Media Kit mk2019-17Jan2019 | Page 4

APB v3.0
APB v3.0 offering
cost-effective, compelling
marketing services
This is the third major change that APB has
decided to undertake in three decades.
We have decided to disrupt ourselves … to
adapt and change without changing our
fundamental mission of providing News
You Can Use, a commitment we made 36
years ago to broadcasters and other allied
professionals working in the multi-media
industry in Asia.
We are still in the process of re-inventing
ourselves, to think without the box — and
to think like a start-up!
For a start, we will not be publishing
APB@ConnecTechAsia Show News next
year but instead we are offering you a suite
of strategic go-to-market services at very
competitive price points.
In doing so, my editorial and marketing staff
will have more time at ConnecTechAsia2019
to talk to you on the ‘climate change’
affecting the broadcast landscape and
how your company can empower Asian
broadcasters to adapt and change too.
Year 2019 will be a critical time for many
broadcasters in the Asia-Pacific region.
They will be firming up their plans to go
fully digital as the analogue switch-off
deadlines mandated by their governments
draw nearer — a case in point: Singapore
switched to digital TV on 1 January 2019.
As APB has been well regarded as the
2
leading source of industry news since 1983
— and through our thought-provoking
CEO Roundtables, ConneXxion Forums
and Seminars/Workshops, the publication
has become an integral part of the
industry in Asia-Pacific. This is why many
C-suite professionals in the region have
been relying on APB for reports on best
practices in production workflows, system
integration and best-of-breed equipment
for many years.
Together with our panellists and experts
from the broadcast media, we have been
organising by-invitation only dialogues and
providing special reports on trends and
innovative technologies that enhance work
practices and business models.
As we reinvent ourselves, we will continue
to focus on our mission … and constantly
look out for changes that will affect the
business sectors that we are in. For us, this
is mission-critical and this is the reason we
attend many trade shows to bring you
topical and timely reports of hot-button
issues confronting the media industry.
For ConnecTechAsia 2019 (CTA 2019), APB
has developed new strategic marketing
bundles for you to create and/or enhance
top-of-the mind awareness of your latest
products, innovations or software solutions
among your target audience. We have
media kit 2019