Asia-Pacific Broadcasting (APB) Systems Integration 2015 | Page 10

Blurring of the lines
BY DENNIS BRECKENRIDGE
In the market today, the role of the
systems integrator is oft en overlooked.
Many perceive systems integrators as
merely equipment vendors or install
teams; however, systems integrators
should play a much more critical role
to help customers navigate the increas-
ingly complex business of media.
Today’s various formats and trans-
port methods such as fi le-based work-
fl ows and increasingly IP-based trans-
port streams have added new options
but also challenges like interoperability.
Th ese technologies are made more
complex by the additional production
methods being utilised by custom-
ers, such as “remote production” and
distribution including direct-to-home
(DTH), terrestrial broadcast, over-the-
top (OTT) and the Web.
To face these challenges, systems
integrators should be playing the role
of a consultant, and not just a simple
supplier, and help businesses to face the
new challenges as a partner.
Th e reality today is that the com-
plete facility and technology design
should be shifting as the traditional
roles and business requirements sh