❝ In the global market , we can see growing demand for IP live solutions . Sony has already delivered IP live solutions to global broadcasters such as TV Globo in Brazil , Sky Perfect TV in Japan , BBC in the UK , and China Central TV ( CCTV ). However , open standards and compatibility are the key major issues in this transition .
Sony ’ s Network Media Interface ( NMI ) is an open standard . We ’ ve published and documented NMI to the SMPTE ( Society of Motion Picture and Television Engineers ) standard . In addition , Sony is also working on the new SMPTE ST 2110 standard , and we ’ re also committed to incorporate this new standard for the future migrations .❞
❝ IP unifies connectivity for both the Internet-connected world and for content creation , real-time broadcasting , and distribution . Today ’ s broadcast infrastructure looks like a massive bundle of SDI cables , big video routers , and big video switchers , which are all specially designed for broadcast market . They are expensive and difficult to change the workflows . To achieve cloud economics , we need to use generalpurpose hardware that is based on open standards . The vision is that in a few years , the modern broadcast facilities will look more like cloud data centre as there will be lots of Ethernet switchers and servers without the need for specialised hardware .❞
❝ I think in Asia-Pacific particularly , the transition to IP is going to be faster than anywhere else in the world . The reason for this is really 4K / Ultra HD ( UHD ) because the
Pacific , we ’ re going to see a faster embracing of IP solutions simply because broadcasters need to get to 4K / UHD sooner than most other regions in the world .❞
❝ The transition to IP is not going to be different in Asia-Pacific than other regions of the world because the customer decision-making process is similar worldwide .
They tend to look at futureproofing themselves so it ’ s a natural consequence that they ’ ll look at IP , as it is more flexible and adaptable for the future .❞
26 BROADCASTASIA2017 SHOWDAILY 25 May 2017
IP future-proofs and unifies broadcast ops
❝ In the global market , we can see growing demand for IP live solutions . Sony has already delivered IP live solutions to global broadcasters such as TV Globo in Brazil , Sky Perfect TV in Japan , BBC in the UK , and China Central TV ( CCTV ). However , open standards and compatibility are the key major issues in this transition .
Sony ’ s Network Media Interface ( NMI ) is an open standard . We ’ ve published and documented NMI to the SMPTE ( Society of Motion Picture and Television Engineers ) standard . In addition , Sony is also working on the new SMPTE ST 2110 standard , and we ’ re also committed to incorporate this new standard for the future migrations .❞
— Hiroyuki Takahama Assistant General Manager , Content Creation Solutions Marketing ,
Professional Solutions Company ( PSAP ), Sony Corporation of Hong Kong
❝ IP unifies connectivity for both the Internet-connected world and for content creation , real-time broadcasting , and distribution . Today ’ s broadcast infrastructure looks like a massive bundle of SDI cables , big video routers , and big video switchers , which are all specially designed for broadcast market . They are expensive and difficult to change the workflows . To achieve cloud economics , we need to use generalpurpose hardware that is based on open standards . The vision is that in a few years , the modern broadcast facilities will look more like cloud data centre as there will be lots of Ethernet switchers and servers without the need for specialised hardware .❞
— YJ Huang , Systems Engineering Manager ,
Asia-Pacific , Arista
Last chance to win an Apple Watch !
APB ’ s very own “ IP Man ”, Jotham Lim ( right ), presenting the Apple Watch to Chamin Balasuriya , senior executive , IPTV Operations – SLT PEO TV , Sri Lanka Telecom , the winner of APB ’ s lucky draw yesterday . Congratulations on winning an Apple Watch , Balasuriya !
Do not miss your last chance to win a new Apple Watch — come sign up for a free hands-on session at the Broadcast IP Inter-Op Lab ( booth 6A3-01 ) and you will have a chance to receive an Apple Watch that will be given away at a lucky draw at 5.30pm today .
The winner will have to be present when the lucky draw is conducted to qualify .
❝ I think in Asia-Pacific particularly , the transition to IP is going to be faster than anywhere else in the world . The reason for this is really 4K / Ultra HD ( UHD ) because the
Asian region is focusing so much on being able to create and deliver 4K / UHD content to viewers and the only practical way of doing so is going to be over IP . Hence , I think in Asia-
Pacific , we ’ re going to see a faster embracing of IP solutions simply because broadcasters need to get to 4K / UHD sooner than most other regions in the world .❞
— Erling Hedkvist , Senior Vice-President & Business
Development Manager , Lawo
❝ The transition to IP is not going to be different in Asia-Pacific than other regions of the world because the customer decision-making process is similar worldwide .
With our experience at SAM , we ’ ve built many small and large systems in IP . So if media operators are going to build a large-scale system , or if they ’ re building a greenfield site , they tend to look at IP , especially in fixed facilities such as broadcast infrastructures , studio complexes and playout facilities .
They tend to look at futureproofing themselves so it ’ s a natural consequence that they ’ ll look at IP , as it is more flexible and adaptable for the future .❞
— Tim Felstead , Head of Product Marketing , Snell
Advanced Media ( SAM )