22 BROADCASTASIA2017 SHOWDAILY 25 May 2017
[ VENUE : ROOMS 308-309 ] Business Models and Strategies Track : Here We Go : Get Your Data Ready 9am : Chairman ' s Welcome Address Tom Weiss , CEO , Genius Digital 9.10am : Data Thought Leaders Fire Side Chat In this fire side chat , 4 data experts from OSN , Media Prima Digital , Paywizard and Asian Vision Cable will share their views and insights on how they employ a holistic approach towards data analytics . They will also share : n The different approaches on how you could shape your data strategies for different markets n How you could achieve the right mixture of technology and organisation for successful data analytics n How you could cater content , pricing , business models and user experience accordingly
Speakers : - Nada Abdel Samad , Research Director , OSN - Paul Moss - General Manager , Media Prima Digital - Bhavesh Vaghela , CEO , Paywizard Moderator : Tom Weiss , CEO , Genius Digital 9.50am : Inside The Insights n Merging data from a variety of traditional & new data sources with broadcast data to create new value & growth n Deriving the right insights from ever increasing data n Understanding viewers and capitalising on changing consumer behaviour and consumption patterns n Using data insights in real time to cater to changing consumer needs and drive consumer loyalty Germaine Ng Ferguson , GM , Integrated Solutions & Analysis , Emerging Businesses , StarHub 11am : Cognitive Audience Insight n Understanding changing viewer behaviour and the need for audience-of-one analytical instruments n Unlocking the opportunity inside ever-increasing data volumes and sources : OTT / video , social media , weather , mobility / device data n Creating precision-insight at massive scale using real time analytics and cognitive solutions n Measuring , serving and marketing to today ' s audiences while more accurately optimising content strategy Christine Dee , S & D Telco Industry Solutions and Strategy Global Leader – Analytics , IBM 11.30am : Call Security : Making The Broadcast Industry Safe and Sound n Ensuring content protection and rights protection for global distribution n Ensuring effective digital rights management and secure distribution of videos n Achieving security standardisation in the industry Chrys Poulain , Director , NexGuard 1.30pm : Half-Day Workshop on Data Analytics Key highlights will include : n Assessing your current capabilities and preparing for future upgrades n Utilising real time insights into how consumers are engaging with broadcasts and live streams n Gaining a greater understanding of consumer behaviour and consumption patterns for strategic business decisions n Improving consumer engagement and maximising viewers and revenue Workshop Session 1 : The workshop allows participants to get a good initial understanding of some of the issues surrounding big data and TV . They will then be able to put this understanding into practice with a problem-solving exercise using real Genius Digital data and tools . Attendees will be spilt into groups where the first session will involve the group discussing and answering general questions around the use of data , that they will be able to bring their own day-to-day experience to answering . Workshop Leader : Giles Cottle , Product and Analytics Director , Genius Digital 3.15pm : Workshop Session 2 : The second session of this workshop will provide
CONFERENCE HIGHLIGHTS
the participants with the opportunity to put this into practice . Each group will be provided with access to a dashboard of anonymised Genius Digital data that they can use and manipulate . Each group will tend try and solve a problem by looking at the data , and using it to come up with strategic questions . Workshop Leader : Giles Cottle , Product and Analytics Director , Genius Digital
[ VENUE : ROOM 310 ] Broadcast Technology Track : Next Generation Broadcast Technology 2 9am : Chairman ’ s Welcome Address Peter White , CEO , IABM 9.10am : Efficiency , Functionality and Profitability : Competing Standards for the Next- Generation Video Compression n New video compression and encoding mechanisms to help with UHD streaming n Ensuring compatibility and striving for high quality compression efficiency n Providing more functionality support in addition to high compression efficiency Ian Trow , Senior Director Emerging Technology and Strategy , Harmonic 9.40am : Next Generation Workflows and Automation n Upgrading to a fundamentally different technological infrastructure to support evolving business models n Building effective workflow management systems n Automating workflows to distribute content better and increase playout efficiency n Managing upgrades and servicing existing equipment seamlessly Steve Davis , Vice President and General Manager , APJ , Ooyala 10.10am : The Future Is Now : Sportscasting in the New World n Improving processing and distribution capabilities to handle live sports content n Centralised workflows , efficient delivery , efficient distribution in real time n Using content as the catalyst to drive critical mass and momentum Marc Schneider , Director Global Events , Riedel Communications 11.10am : DVB Project on the Future of Broadcasting Dr . Peter Siebert , Executive Director , DVB 11.40am : Enabling Subtitling and Captioning in Real Time to Enhance Viewer Satisfaction n Having the right infrastructure to support subtitling and captioning n Doing subtitling and captioning as close to real time as possible n Improving speed , efficiency and ensuring compatibility with existing systems
Joint Presentation : - Takashi Tokuma , Engineer , NHK - David Lee , CEO , i-Yuno Media Group 12.15pm : Technology Imperatives to Enable Mobile VR Uptake n Differing requirements of live rendering of pro grammatic VR versus viewing of pre-recorded / pre-rendered VR n The key formats and codecs that will enable live streaming of VR events like sports , news and music n Bandwidth requirement scenarios and the mobile network evolutions that will be required to drive significant mobile VR take-up John Gehman , Consulting Manager , IBB Consulting Group 1.30pm : Half-Day Workshop on UHD Workshop Objectives : n Understanding and capitalising on the latest trends and developments in UHD n Maximising opportunities and overcoming challenges in entering the UHD arena n Optimising UHD and HDR workflows Workshop Leaders : - Dr . Peter Siebert , Executive Director , DVB - Ian Trow , Senior Director Emerging Technology and Strategy , Harmonic - Nils Ahrens , Head of Broadcast Sales in
Australia , Rohde & Schwarz