Asia-Pacific Broadcasting (APB) BroadcastAsia2017 Show Daily - Day 2 | Page 29

24 May 2017
29 BROADCASTASIA2017 SHOWDAILY 29

Apply AI to metadata capture , urges Ooyala

AI and video production ? That ’ s the way to go , says
Ooyala .
Artificial Intelligence ( AI ) is proving to be a valuable technology for video businesses , especially when it comes to extracting relevant metadata from videos .
At BroadcastAsia2017 meeting room 302 , Ooyala will demonstrate how Ooyala Flex , its media logistics platform , integrates with Microsoft Cognitive Services to achieve one key goal : to simplify metadata capture by extracting transcripts , detecting faces within videos , and analysing text to detect key topics .
Steve Davis , vice-president and general manager for Ooyala in Asia-Pacific and Japan , explains the impetus for metadata capture . ” The broadcast and media industry is having to deal with increased complexity from the explosion of video content consumption
and processing .
“ Production teams are under pressure to increase efficiencies . Ooyala Flex now integrates with Microsoft Cognitive Services to extract valuable metadata using AI for better video recommendation and advertising targeting , thus driving revenue for our customers .”
Inputting , capturing , curating and QC-ing metadata is a pain for operators , says Davis . It is a manual process , rife with errors . For media asset management , good metadata makes it easier to find assets , especially with large archives .
Companies often shoot new or alternative footage simply because they cannot find old footage in their archive , or it takes too long to find a specific 10-second clip of footage buried within a two-hour video . The more information contained in the metadata , the easier it is to find what is
in the video .
Beyond efficiencies , Ooyala is working across its media logistics , video platform and video advertising products to help customers leverage their metadata to increase revenues .
Video recommendations are an obvious application of the metadata that can be captured via AI . “ With the metadata extracted from facial identification , we are able to recommend all available content in the library based on audience ’ s preferences . For example , recommending content with a specific celebrity , whether the celebrity is the subject of the entire video or only appear in part of it .”
For sports fans , the solution can highlight clips featuring specific players within a soccer match , detecting the precise moment they appear in the game . Personalised content recommendation videos or clips have proven to keep people
Ooyala ’ s Steve Davis : “ Ooyala Flex now integrates with Microsoft Cognitive Services to extract valuable metadata using AI for better video recommendation and advertising targeting , thus driving revenue for our customers .”
watching longer . That means more opportunities to serve ads to the viewer , and more revenue for the business .
Advertising is another interesting use case . If we know that a certain celebrity appears in a series of videos , and that celebrity is relevant to a particular brand , there is now the ability to deliver ads at that precise moment that celebrity appears .
Ooyala says video businesses should explore the full potential of metadata capture . It allows the advertising team to create and sell very targeted advertising packages for premium rates .
The company believes that with AI and metadata , it is only just scratching the surface of a very new field . Excited to be a front runner , Ooyala promises to be continuing innovation in this area .

Avid showcasing its key to create compelling content in a cost-efficient way

The Avid team is showing visitors how its cloud-based tools for creating compelling content are cost-effective .
Peter Ennis , senior vice-president for Global Services , Delivery and Customer Support , says viewers do not care what software or technology are being used to deliver or encode content . What is crucial is how compelling the content is , and how efficiently it is being distributed in today ’ s multi-screen platforms .
“ What matters to consumer is the content , so any dollar that you can save on the delivery efficiency side is , a dollar that you can invest in content and in tools that can help create compelling content ,” he explains .
Thus , Avid ’ s feature-rich content creation tools and delivery solutions are rendered more cost-effectively by taking these to the cloud .
At booth 4T2-01 , the Avid team is showing visitors how content creation and delivery tools in its MediaCentral Platform are now extended into the cloud with new hosted client applications , cloud media services and infrastructure on demand that can easily be added to existing on-premises
Avid ’ s Peter Ennis explaining the concept of the MediaCentral Platform on the cloud . deployments , in a private data centre or the public cloud — providing content creators with the ability to create , distribute and manage content more efficiently and profitably using one common platform .
Ennis relates that although broadcasters in Asia-Pacific are already making use of the MediaCentral Platform ’ s content creation tools since its launch four years ago , by extending the platform ’ s services via the cloud , broadcasters with technology budget constraints would now be able to meet the challenges of increased content consumption and exponential growth in distribution platforms , while maintaining operational efficiency .
He adds that with Avid ’ s recent cloud alliance with Microsoft — extending the MediaCentral Platform to the cloud on Microsoft Azure , media organisations can now have more flexibility to create , distribute and monetise their content using the deployment type that works best for them .
Broadcaster Al Jazeera recently deployed a hybrid cloud implementation of the MediaCentral Platform across its international newsroom network .
The broadcaster says it is pioneering cloud-based newsroom workflows with the goal to create a connected , open and global newsroom environment .
Avid says with everything necessary for media production accessible in the cloud , media professionals can turn around higher quality work , faster and more economically .

Be the next Apple Watch winner !

The winner of APB ’ s daily lucky draw yesterday , Ency Wu , from Camedia ’ s International Department , showing off her new Apple Watch .
You too could be the next winner of a new Apple Watch . Stand a chance to be the next winner by following these easy steps : First , like
APB Facebook ’ s page ( www . facebook . com / APBNews ) or follow APB on Twitter ( www . twitter . com / APB _ News ), show it to any APB staff , and lastly — drop your namecard at booth 6A5-01 before 5pm and be there to witness the draw !