ASEBL Journal Volume 10, Number 1 | Page 55

ASEBL Journal – Volume 10 Issue 1, January 2014 Alex Mesoudi. Cultural Evolution: How Darwinian Theory Can Explain Human Culture and Synthesize the Social Sciences. Chicago: U Chicago P, 2011. 280 pgs. $27.50US Paper. ISBN: 978-0226520445 Alex Mesoudi’s Cultural Evolution provides a thorough, well-organized, and comprehensive overview of an increasingly important subject in multi-disciplinary studies. Even genetic hardliners and those who emphasize individual character over the influence of situation will be persuaded by the argument and evidence that culture itself (which E.B. Tylor in 1871 characterizes as “’that complex whole which includes knowledge, beliefs, art, law, morals, custom, and any other capabilities and habits acquired . . .’” [Mesoudi 189]) is subject to Darwin’s model of variation, competition, and inheritance. The book is packed with information, historical background, and illustrations of leading research on all of the topics covered. Not to mention, Mesoudi’s style is fluid and the book is enjoyable to read. The text is arranged in ten chapters, and each chapter consists of sections and subsections (thus easy to negotiate). One of the many strengths of the book is Mesoudi’s graceful explanations of complex mathematical models provided by earlier researchers in cultural evolution. There are thirteen graphics, each one fully explained. There are Notes, a Bibliography, and an Index. Mesoudi is currently a reader in anthropology at Durham University and has contributed to a number of books and leading journals. As Mesoudi says, “individual learning and genes cannot fully explain human behavioral variation . . .” and so the reliance on cultural explanations (12). Mesoudi points to the well-known example of the holistic outlook of East Asians compared with the analytic outlook of Westerners. Granted, that is very general, so other, more specific examples are cited. He says that B.F. Skinner, by focusing on individual learning and conditioning ignored culture; and he goes on to say that evolutionary psychologists (naming John Tooby and Leda Cosmides) lean more to genes and less to culture (as Tooby and Cosmides speak of an evoked culture). Echoing Peter Richerson and Robert Boyd (whom he cites often), the upshot is that “genes alone cannot explain human behavioral variation” (13). In this way, genes are only responsible for certain potentials (i.e., learning itself), but not for content (i.e., values or beliefs). Robert Turner and Charles Whitehead, citing other studies (in their 2008 paper “How Collective Representations Can Change the Structure of the Brain”), have made a similar argument, and that is, for example: one is not born with a talent or even an inclination to be a musician; one becomes a musician by constant exposure and practice. While all of this holds truth, by the same thinking, cultural transmission (and social learning) alone does not account for individual variation. Cannot the learning potential of individuals vary, and is that potential not genetic? One can argue that we have everything Mozart left because of the guided influence of his father and the prestigious musical culture of Austria; but then, one could argue that Mozart was a genius (constituted uniquely from his family’s genes scrambled). Others, too, who look for a biological (i.e., genetic) explanation of morality (Richard Alexander comes 55