Ascend Winter 2019 | Page 27

T r av e l P o l i cy S e c r e ts HOW TO GET BUY-IN THROUGHOUT THE OFFICE BY LISA KAHAN, WRITER oday’s workforce is more multigenerational than ever before. Baby boomers sit alongside millennials and Gen Xers are paving the way for, gulp, Generation Z, and while stereotypes abound—baby boomers prefer face-to- face meetings, millennials are glued to their phones, Gen Xers only respond to email—the fact remains that offices have always contained a healthy mix of personalities. T So how do you succeed in getting an entire department, or even company, of diverse individuals to willfully, and perhaps even cheerfully, accept travel policy changes? The answer is less about responding to generational differences, than it is about knowing your audience. Take the time to get to know your travelers—their preferences, what motivates them and what modes of communication they prefer—and you might be happily surprised with the response come implementation time. Elevating the Art of Business Travel 27