G
etting a group of
people to adopt
new habits can be a
challenge. As the title says:
‘What’s In It for Me?’ tends
to be the first reaction to
a request for a behavior
change. When our corporate
travel agency begins to work
with a new client, I work to
shepherd the changes in
their travel program through
to adoption. We start with
the business objectives and
then plan the steps needed
to reach their business goals.
Some transitions go better
than others. Here’s what I’ve
figured out when it comes
to managing changes in a
corporate travel program.
Elevating the Art of Business Travel
3