Ascend Summer 2019 | Seite 4

WIIFM: What’s In It For Me? CHANGE MANAGEMENT IN YOUR TRAVEL PROGRAM BY KATHY CHRISTIANSON 2

Ascend Summer 2019 | Seite 3 Ascend Summer 2019 | Seite 5

Joomag is a leading digital publishing and content experience platform that helps businesses create, distribute, and analyze high-design editorial content, including digital magazines, online catalogs, digital brochures, sales proposals, and marketing reports. Powered by AI and content automation, Joomag enables marketers, publishers, and non-creatives to produce professional, interactive content at scale. The platform delivers an exceptional, mobile-optimized reading experience and improves content performance with individual level analytics, audience insights, and segmentation tools. By uncovering reader interests and enabling re-engagement through targeted campaigns and personalized content recommendations, Joomag helps businesses increase reader engagement and drive higher conversion rates.