5 MTMPP 2025 / 26 Marketing Plan June 6, 2025
• Always On Marketing Strategy ACT will execute an always-on marketing campaign 365 days a year through digital advertising placements. This strategy ensures people online in our paid marketing area using popular websites for enjoyment, work, and trip planning find interesting and engaging content to inspire travel. For example, a person who lives in Nashua, New Hampshire is on their lunch break and leisurely scrolling through Instagram may be interrupted by a paid inspirational ad with a snappy headline and compelling photograph that when clicked brings them to a relevant landing page on VisitAroostook. com. The second component of the‘ Always on Marketing Strategy’ is retargeted advertising promoting a free guidebook to be mailed. All paid advertising for ACT brings people to VisitAroostook. com.
Advertisements are placed in the standard geographical advertising area, targeted by interest, age, and demographic. Once an ad set is completed it is two or three days before the new ad set begins delivering impressions. Utilizing the Google Ads Grant for Nonprofits, ACT can increase its budget for Google Search Advertisements 12x from the previous year. o Organic Social Media | Display Daily o Paid Facebook Advertising | Display Daily, Reset Biweekly o Paid Pinterest Advertising | Display Daily, Reset Biweekly o Paid Instagram Advertising | Display Daily, Reset Biweekly o Google Search Advertising | Display Daily, Reset Quarterly o Google Display Advertising | Display Daily, Reset Monthly
• Organic Social Media Social media is often the front door to any brand. ACT maintains social media accounts on Facebook, Instagram, Threads, TikTok, Pinterest, and YouTube. Each platform is unique, but Facebook continues to be king in terms of the click-through rate and content engagement, therefore digital content is tailored to the content types of Facebook and secondarily pushed through the other five social media platforms. ACT procures a mix of content types that includes original articles, quality articles written by media partners, original photos and videos, events, and ACT Partners content.
• Paid Advertising o Print Advertising Maine Invites You | 240,000 printed copies: four pages of coop advertisements will be placed. Visit Portland Regional Guidebook | 160,000 printed copies: full back cover. MSA Annual Guide | 8,000 printed copies: full back cover o Newspaper Printing Four Lincoln News | 5,000 printed copies: half page.