ACT MTMPP Grant Report | Final | July 1, 2024 through June 30, 2025
It is important to note this report only includes tourism work and advertising buys paid for in part by the Maine Tourism Marketing Partnership Program. This report is not a complete narrative of all work being done to promote tourism and economic growth in the region. The data and numbers referenced in this report have been added as supplemental attachments to this document and additional information is available upon request. The narrative of this report is intended to be a high-level reflection of the advertising buys and content created to promote the very best of Maine’ s Aroostook County.
June of 2024 is a time when ACT was caught in the middle of three major projects that affected our brand and how visitors move through information for inspiration and tools to plan a great trip. In this report, readers are provided with notes pointing to delays“ due to website construction”, because of this delay the always-on marketing component of this campaign involving digital advertising like social and SEM was deeply affected.