ACT MTMPP Grant Report | Final | July 1, 2024 through June 30, 2025
Relationship building took place with a great deal of listening to visitor needs and ATV clubs in the region. A contact list has been scraped from ATV Maine to create easy contact with all ATV clubs in Aroostook with a vision of working together on future projects. ATV map data was donated by Polaris using their Polaris Ride Command Trail Map to design 30,000 24 x 36” ATV Maps. Extensive content writing was completed to include all 30 northern Maine ATV clubs, how to register an ATV, ATV special offers listings, top 6 ATV destinations, public and private land access, and ATV Safety and Laws to complete the printed map project. ACT will continue to update and publish the Aroostook County ATV Map on a biannual basis. The map publication is distributed through all fulfillment partners except Getaways on Display and expanded to all Aroostook ATV Clubs, ATV Maine, and the Maine Snowmobile Association.
• 30,000 maps printed
• 35 project volunteers, including Gary Marquis, Kevin Freeman, Steve Dobson, Ryan Hall, ATV Maine, Look Out for ME, Maine Department of Inland Fisheries and Wildlife, Polaris, Northern Geomantics, and the Central Aroostook Chamber of Commerce.
• One 0:30 ATV commercial created: www. youtube. com / watch? v = 79CZXxlxhkE
• Five new pieces of ATV content were published on VisitAroostook. com o www. visitaroostook. com / post / top-six-atv-destinations-in-aroostook o www. visitaroostook. com / post / aroostook-county-atv-map o www. visitaroostook. com / post / two-great-days-atving-in-northern-maine o www. visitaroostook. com / post / atv-clubs-in-maine-aroostook-county o www. visitaroostook. com / information-hub / atving-in-aroostook
ACT attended three snowmobile trade shows and one sportsmen ' s show across the northeast. digital social and Google ads were geofenced around the trade show locations. The primary call to action is to have visitors enter a vacation giveaway drawing and to pick up the Official Travel Planner and Northern Maine Snowmobile Trail Map.
• New Hampshire Grass Drags – Epping, New Hampshire | October 2024
• Maine Snowmobile Show – Augusta, Maine | October 2024
• Big East Powersports Show – Syracuse, New York | October 2024
• The Springfield Sportsmen Show – Springfield, Massachusetts | February 2025
Tradeshows are incredibly loud advertising opportunities, but the best way to introduce a new visitor to the hospitality and experience of Aroostook through a beautiful booth and in-person conversation. Booth equipment was updated to high-impact SEG Backlit LED light boxes and illuminated tables to stand out at shows.
• 120” x120” SEG Backlit LED light box backdrop
• 82” x30” SEG Backlit LED light boxes
• 48” LED lit tables
ACT staff participate in all MOT mandatory meetings, stakeholder updates, and conversations. ACT prioritizes digital learning from Miles Partnership and attended the Wabanaki Tourism Initiative at Sugarloaf Mountain in October of 2024, a digital marketing summit through Destinations International in