ARMED Press Kit SS'14 VOL 1 | Page 2

DESIREE GIRLATO ARMED ARMED is a jewelry brand that is unapologetically bold and never goes unnoticed. The brand was born in 2011 and is the love child of Desiree Girlato, a self-taught Toronto based jewelry designer and conceptual artist. Girlato has grown her business from her dining room table to her flagship store at 1024 Dundas Street West in Toronto. ARMED is handmade one of a kind jewelry that is not only rendered with quality material and workmanship, but it is notably unique. Since the material is sourced far and wide from locales such as Tucson, Arizona to Chennai, India, ARMED effortlessly stands out amongst others in the industry. The brand was built to push boundaries and that is exactly what Girlato strives to do with each collection; by introducing non-traditional material into each piece such as horse hair, boar tusk and most recently fossilized shark teeth for Spring/Summer ‘14. The motivation behind ARMED is to empower women to seek out their fullest potential by seizing every day through attitude and style. ARMED jewelry is not designed solely for special occasions; but intended to be worn casually and effortlessly, in a sense to “Always be ARMED”. This young designer has a fresh perspective and philanthropic values (Project H.O.P.E.) that have gained her a loyal following both in and outside of the fashion community. 1024 DUNDAS STREET WEST TORONTO, ONTARIO M6J 1W7 647.988.9462 UPANDARMED.COM [email protected]