views and layered experiences for both passing motorists and pedestrians.
The result is a building that interacts fluidly with its surroundings, inviting the city in while projecting its identity outward. More than a showroom, it is a destination shaped by momentum and ambition.
Client Brief The brief called for the transformation of an existing dealership into a luxury showroom reflecting the values of the Pharoah brand. What began as
a conventional automotive fit-out quickly became an opportunity to redefine the typology.
Pharoah Auto operates where aspiration meets artistry. Its clientele includes musicians, visual artists, athletes and cultural entrepreneurs who understand luxury through creativity, identity and community rather than tradition. The client’ s directive was simple yet transformative: create a dealership that speaks to lifestyle as much as to luxury. Less showroom, more stage. Less dealership, more destination.
Pharoah Motor Dealership 55