PHAROAH
MOTOR DEALERSHIP
PHAROAH MOTOR DEALERSHIP Bryanston
CLIENT Pharoah Auto Investment
ARCHITECT ARCA Unlimited
STRUCTURAL ENGINEER VVM Consulting Engineers
FIRE ENGINEER Dumela Diamond Fire Africa
PHOTOGRAPHY Le Roux Du Preez
ARCA Unlimited has a long-standing relationship with the founder and owner of Pharoah Auto Investments. After completing two previous projects for the client, the firm was commissioned to design the new Pharoah Auto flagship showroom on 3 Winnie Mandela Drive in Bryanston.
Located in Sandton, Johannesburg’ s most dynamic commercial district, the dealership emerges as a contemporary landmark within one of Africa’ s most prestigious addresses. The site offers exceptional visibility and a continuous dialogue with the city’ s fast-moving urban pulse. Sandton itself embodies aspiration and progress, qualities that resonate naturally with the Pharoah Auto brand. Internal spaces and circulation within the existing were carefully choreographed to enhance visibility along the key arterial routes. Its prominent corner position generates a sequence of framed
54 Pharoah Motor Dealership