Design Concept DMV Architecture’ s response reimagined the typology of the mixed-use building. Instead of defaulting to a monolithic, box-like frontage typical of Main Road, SYNC was conceived as an urban strategy that brings life inward.
At the heart of the design lies an internal street— a pedestrian-oriented circulation spine that runs through the ground floor. This semi-public realm creates a new kind of streetscape, one where retail and dining spill out into a sheltered promenade that encourages exploration and human interaction. The internal street becomes both a circulation device and a social condenser, challenging conventional models of urban infill by making public life the central focus of the building.
Above this vibrant base, the building is layered vertically. The first floor introduces a floating walkway within the double-volume internal street, allowing visual and spatial connections across multiple levels. A central bridge provides both functional linkage between tenancies and a symbolic threshold that marks the transition from one use to another. Finally, the rooftop terrace crowns the building, offering panoramic views over Walmer and acting as a communal space that blurs the boundary between leisure and work.
This sequence of layers transforms SYNC into more than a static container of activities. It becomes an adaptable, evolving framework where light, movement, and interaction animate the architecture throughout the day.
Façade Design SYNC’ s façade plays a crucial role in expressing this layered identity. The building features a
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