Economic and Financial Considerations
The fundamental economic consideration for a
project of this nature was the determination of the
sustainable demand for a proposed retail facility
within a specific market area.
Market research investigation resulted in
primary data gathering actions being carried
out to determine aspects such as population,
numbers of households (and new growth), income
profiles, expenditure across all retail categories and
existing retail supply.
This sustainable demand resulted in a final
tenant mix that accommodates 164 tenants,
anchored by Checkers, Pick n Pay, Woolworths,
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Game and Edgars. South Africa’s top national fashion retailers are complimented by international
fashion retailers such as H&M, family eateries and
fine dining restaurants and retail banks alongside
a host of local operators.
The market research concluded that the extent
of retail demand resulted in a shopping centre of
circa 65,000m2 (GLA) which could sustain annual
sales of circa R1.6Bn. It was further pointed out in
the research that the only other regional centre in
the area was neither fulfilling an efficient proximity
to market role nor providing an up to date shopping
environment. In both instances, Mall of the South
was conceptualised to fulfil these roles.
Mall of the South