Architect and Builder Mar/Apr 2023 | Page 4

NEWSWATCH

THE LATEST NEWS AND PRODUCTS FROM THE BUILDING INDUSTRY
BRINGING COMMUNITIES TOGETHER , ONE RETAIL DESIGN AT A TIME .
For Boogertman + Partners retail spaces are more than just brick and mortar buildings filled with different shops that offer products and services . They are vibrant hubs where communities unite to commemorate milestones , forge connections , and engage in meaningful interactions . These spaces serve as more than just places to shop - they become landmarks of safety and solidarity , intrinsic to the fabric of a community .
While technological advancements have reshaped the retail landscape , with self-service checkouts and the rise of e-commerce , our innate human need for connection remains unaltered . It is imperative to develop retail spaces that prioritise community engagement , fostering a sense of togetherness and collective involvement .
Designing with the community in mind necessitates a profound understanding of the community ’ s context , culture , demographics , and social dynamics . In this piece , we emphasise the significance of keeping the community , its people , and its history at the forefront of retail design . We advocate for the creation of spaces that cater to diverse socio-economic backgrounds within the community .
Community The essence of contextual design lies in establishing a profound sense of community and social connectedness . When people perceive a space as tailored to their needs , they are more likely to spend time there , interact with one another , and develop a genuine sense of belonging . In today ’ s era dominated by digital communication , the creation of such spaces becomes all the more crucial . An exemplary illustration of this concept is Stimela Crossing in Barberton . Situated within the historic mining town , this retail centre stands as the largest development in the area . It was designed to honour Barberton ’ s rich history , incorporating local construction materials and reflecting indigenous traditions . Over time , Stimela Crossing will evolve to reflect the environmental , cultural , technological , economic , and historical context in which it exists . Such developments cater to the unique needs and values of the local community , encouraging the establishment of local businesses , which , in turn , fortifies the local economy and enhances the quality of life for all residents .
Scale Boogertman + Partners has undertaken the design of retail spaces across various socio-economic bands and scales for over 40 years . Whether it be a refurbishment for Ballito Steps encompassing under 5,000m 2 or one of Fourways Mall spanning 200,000m 2 , each design resonates with its specific context . When working on smaller scales like Ballito Steps , their focus sharpens on intricate building details and enhancing the human experience . Designing on a grander scale necessitates a comprehensive understanding of the urban context and seamless integration of buildings within the urban fabric . Their expertise lies in seamlessly transitioning between these scales , blending creativity with technical proficiency to shape environments that inspire and enrich the lives of those who inhabit them . www . boogertmanandpartners . com
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