retailers on the overall premises. The inclusion of
these guarantees a well-rounded retail offering
for all visitors.
The nearby residential population has been
extremely welcoming of the centre and its
proximity to local provincial road arteries has
expanded its influence to the far reaches of the
local context. A high demand for retail space by
tenants has been beneficial to local and national
franchises and to shoppers, offering a wide variety
of choice and strong validation for repeat visits.
Regarding overall planning, a decision was taken
to face the centre to the interior of the site, as
opposed to orienting the centre towards the highlyused adjacent provincial road. This was undertaken
as strength of the design and diverse retail
offering would knowingly encourage exploration
of the stand’s interior, setting the stage for the
development of a Newmarket precinct with the
centre at its heart.
Mall at Newmarket Shopping Centre represents
a balance of experienced and effective retail
design, a memorable experience for shoppers, and
a highly successful endeavour by the developers.
This high standard for holistic design process
in overall master planning principles as well as
finer architectural detail ensured that no design
challenge was too big or small. Aspects of graphic
design, also included in the architectural service,
demonstrated careful attention to equine-themed
signage, the racecourse motif’s circling overhead
in the mall, to the Mall at Newmarket logo.
Mall at Newmarket Shopping Centre represents
a catalyst for renewed commercial success to the
Alberton precinct. Its impact is widely-received,
serving to stimulate increasing commercial
interest in the area and representing a new era
of architecture and consumer experience for
its context.
Mall at Newmarket
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