bulkheads which organically lead the eye through
corridor spaces.
Clearly designated entrances, logical design and
layout make for an optimised shopping experience.
A strong axial influence is prevalent from the main
entrance which is linked to a looping interior mall,
reminiscent of the curves of a race course. This
comparison is further reinforced by high-level
horse-racing themed graphics and motifs above
the storefronts to accompany shoppers’ internal
meanderings. This logical loop maintains presence of
position, ensuring that the shoppers’ retail experience
remains focused on shops within close proximity.
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This provides shopping convenience, as well as
competitive advantage for retailers.
A flood of ambient natural light to interior spaces
though high-level clerestory windows maintains
optimised indoor environmental quality and a pleasant
psychological experience, as well as eliminating glare
and mitigating internal artificial lighting requirements.
Overall Impact
The shopping centre has proven itself to be highly
successful development by demonstrating immense
popularity throughout all trading hours, supplemented
though accommodation of large, detached national
Mall at Newmarket